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Go from KNOWN by some, to BELOVED by the ones that matter. Without any fancy smoke, mirrors, or glitter. (Well, maybe SOME glitter.) 
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Marketing is the most overused and misunderstood word in online business.
Marketing is NOT building your email list.
Marketing is NOT having a beautiful website.
Marketing is NOT the number of followers you have.


Those are marketing tactics.
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Marketing is the relationship between your brand and your buyers.

And if you want to increase the impact of your marketing efforts, it's imperative that you look at the WHOLE picture instead of wasting your time doing all the things the internet gurus tell you.

The truth is: your strategies won't grow your business unless you're paying attention to the REAL Marketing behind it all.
You know that your services make an impact.

You know that your clients are literally having life-changing results from your products/services.
You know that it's time to scale.

But right now...you're stuck.

Tell me if any of these sound like you:


  • You've taken all the courses to get insta famous, grow your online influence, and close more sales...and while some of the numbers have changed, your bank account hasn't grown the way you want it to.

  • You're doing your best to show up for your business and grow it in all the "proven" ways, but DAMN, some of this stuff you just don't want to do. You can't get out of your own way.

  • You're incredibly grateful for the success you've had so far and you know there's more coming your way but OMG it feels like the path you're on is the longest, windiest road possible and you're ready to take a dang airplane to get there instead.
The problem is, you've been icing a non-existent cake.
You see, all of the marketing tools, techniques and tactics are the icing. They’re the things that you implement AFTER you have the strategy. But if you’ve never taken the time to actually get clear on YOUR STRATEGY, they’re simply not going to work.

Your unique strategy is the cake. It’s your foundation. It’s where you figure out who you are, what your clients need, and create a delicious combination that takes you where you want to go.

Once you’ve made your cake, then you ice it. But without it, you’ve got nothing to ice.

Ya with me?

REAL Marketing is how you bake your cake. It’s the step by step process you go through to create a comprehensive overview of you and your audience so you can make the best damn cake for YOU and YOUR AUDIENCE. (And yes, it can be vegan, gluten-free, paleo...whatever your perfect combo is.)

And, it’s not just for online business owners. This is actual marketing. This is how big brands like Coke and Pepsi have grown into billion dollar household names. And it all applies to YOUR BUSINESS.

So, are you ready to get REAL?
Introducing: REAL Marketing.
A 12-week experience to help you bake your cake, choose your icing, and have your audience knocking down your bakery doors to eat it, too.

Translation: I'm going to help you figure out your brand's full marketing STRATEGY so you can implement your tactics and see actual results.
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So, what are the ingredients in your
​​​​​​​REAL Marketing cake?
Let me tell you.
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Resonance :: YOU and Your Business ::  Who YOU are and how your show up in your business. The why behind your product or service not selling, who your people are and are not, and solving a perceived or actual need.  
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Engagement and Energetics ::  YOU and Your clients ::  Engaging content, building relationship, and SALES.  Most courses cover the energetics of one or the other, we cover both the personal and the professional. 
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Analysis and Amendments  ::  How to tell when to kick the plan to the curb, shifting tactics, and strategic planning for impact.  (Hint:  Successful businesses don't set and forget tactics or strategies.  They adjust for  desired impact...and quickly.  You can learn how to do it too.)
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Lucrative Leverage  ::  If you aren't making money, you don't have a business.  Marketing should be profitable!  You'll learn how to tell if it is or is not, and how to change your approach if you're not seeing results.  
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PLUS, the tactics required to implement each pillar. (Makenna will be inviting guest experts from around the web to come teach tactics that aren't her zone of genius 100% based on YOUR needs and wants)

After your three months in R.E.A.L. Marketing, you'll walk away with the knowledge base, the wherewithal, the confidence, the capacity (personally and professionally) AND the long-term support (once you're in, you're in) of the R.E.A.L. Marketing community. 

Any updates to the course?  Yours.  Any new material or new insights?  Yours.  Everything you need (other than yourself) is included for you to build a profitable, sustainable, integrous business.  

Let's bake that cake, my friend.

This is not an e-course.   This is an opportunity and an experience.  It's like being on a rocket ship that you can join anytime. 

This is a DONE WITH YOU, one-on-one supported, immersive accelerator.

A twelve week intensive to create REAL yields using R.E.A.L.  marketing.  

(All for the same price as your average, no assistance, DIY e-course.  How?  I spend less on ads, and more on relationship building & your success.)

In R.E.A.L. Marketing I'm opening the door to the TRUTH behind Marketing.  Because marketing is psychology matched with your values.  

AND I'm going to be showing you the EXACT strategies (AND TACTICS) that I've used to build brands from 10k to 100k in just a years time, from 700 million to over a billion (yeah, I did that as the team lead for a big Fortune 100). Going from a single business CEO to a quadruple business CEO with revenues pushing the 7-figure mark.  AND to do so WITHOUT pushing pain points or manipulating people's feelings in the process.   

And this system?  Implementable over and over again, and will serve ANY business you start from tomorrow until the end of time.  

What the heck does your host know about Marketing?
What the heck does your host know about Marketing?
Meet....Makenna Held

She's been in marketing since the tender age of 16 and has aided in scaling businesses from zero to profits, from 10k years to 100k years, and from revenues in the millions to revenues in the billions.  (Yes, literally). She's a writer, speaker, trainer, courageous cook, and FOUR Business CEO. (And yes, she sleeps 9 hours a night. And lives a relatively balanced life.  Truly.) 

Before she took to the online world she was a professor of Business and Economics, and was highly sought after as a high-energy teacher who made her classroom frequently laugh with delight with her eccentric metaphors, and curious homework assignments.  Surprise!  She brings that energy to R.E.A.L. marketing too.    

She's a strange one in the online marketing world, equally resourced in teaching AND marketing know-how.  Which makes her lethal in helping you grow your business.  
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Not sure about her yet?  Other neat people like her too, like the fine folks who have featured her at YFS Magazine, MindBodyGreen, CondeNast Traveler, Vogue Online, today.com, and The New York Times (among others).

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In Addition to Makenna, we have a number of Co-Facilitators, Course Assistants, and Assistant Coaches
Erin Zimmerman 
Accountability Coach and Operations Queen

Chris Nylund
Online Curriculum Development and TA
Chris is a rock-n-roll librarian who holds two masters degrees. One in library science, one in online curriculum development.  When he's not assisting with the Makenna Held LLC team, he can be found attempting to grow a beard, and mashing the gitfiddle.
Karen Fritz
Accountability Coach
Karen's superpower is to see patterns in chaos. She's a master at taking an ecosystem view to maximize your ROI and free your time, energy, and attention. She applies big concepts in actionable steps and systems to get busy entrepreneurs out of overwhelm and into sustainable success. 

Karen takes a stand for transforming the fabric of our economic society through business as a force for good at the solo/service level through sustainable integration of strategy, systems, and self evolution.
What's included in R.E.A.L. Marketing?
What's included in R.E.A.L. Marketing?
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12 weeks of video material, feedback opportunities, opportunities to digest and integrate, all housed in ONE user friendly space
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Monthly LIVE calls with Makenna with business case studies
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Onboarding Call with Erin to make sure you find the PERFECT coach from our team for you AND to make sure all the resources you need you have access to.
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6 one-on-one sessions with a trained, and verified Accountability Coach (NOT Makenna) who has successfully assisted entrepreneurs in scaling businesses and their own as well.  (They have also worked with Makenna for many many moons as a client) 
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A Vibrant Community space delivered via Slack where Makenna is VERY present.  AND there are Teaching Assistants who pop in to make sure your questions get answered. 
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ALL of the backend templates you could possibly need to track, implement, and understand if your work is paying off.  
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Weekly opportunities for feedback within the classroom
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PAID IN FULL BONUS  :: A Profit on Purpose Assessment that gives you an in-depth human design reading and an in-depth business audit AND a one-on-one call with Makenna half-way through the course  (Value $1577)
Your Investment? 
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You can get started for $420
Payment plans of 4 and 6 months OR pay in full for $2497

But really...It's $1997 if you show up and do the work...Read out 'Success Guarantee"​​​​​​​
Pssssst...I didn't add a line by line 'value' breakdown because value?  Is utterly and completely subjective.  What I CAN tell you, is that I know for a fact that this is the most comprehensive marketing training I have personally run across.  I made sure of it.  Case studies, one-on-one support, AND comprehensive training all in one package.  Personal AND professional.   Strategic AND tactical.  Theoretical AND practical.  It's the professor in me.  AND I made it at a really incredible pricepoint. 
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Our 'We're Invested in Your Success" Guarantee
Here's the thing.  EVERYONE has different tastes so we can't guarantee you'll love the course, or that you'll love Makenna.  BUT we know it is the most cohesive marketing course on the internet AND that the material will be useful to you.  She WAS a professor of Business after all.  

While we don't offer refunds, we do offer a completion bonus of $500.  IF you complete the course, implement the tactics and strategies on-time, we'll give you $500 back as a 'HUZZAH' for completing the course.

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Yup.  You heard that right.  We will PAY YOU BACK to complete the course.  So if you complete it?  It's $2000, if you don't?  It's $2500.  It's that simple.  (We call this a 'we really want you to be successful bonus'.  If you don't complete on-time, we'll give you three more sessions with your coach.  We use that $500 to pay them and manage the administration of keeping you onboard an extra month.  Hint:  WE'D WAY RATHER YOU COMPLETE ON-TIME!  Either way, it's money we're spending.  We'd rather spend it on YOU!)

WE PROMISE:  NO HOOPS to jump through.  Or sneaky ways to keep your money.

Completion requires TWO things:   Completed assessments for each week done within 90 days of starting the course.  AND showing up on-time and attending all six of your accountability calls.  That's it.  Easy peasy.  
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Not convinced yet? 

​​​​​​​That's ok!  This may not be for you. BUT, if you still have questions, r
un on over to our Facebook Messenger and ask any question you can possibly imagine!  MAKENNA will answer them herself.  Not a bot, not an assistant.  Makenna herself. 
  
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Your Investment? 
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Start a payment plan for $420 today
Payment plan of 4 and 6 months OR pay in full for $2497

But really...It's $1997 if you show up and do the work...Read out 'Success Guarantee"​​​​​​​
Pssssst...I didn't add a line by line 'value' breakdown because value?  Is utterly and completely subjective.  What I CAN tell you, is that I know for a fact that this is the most comprehensive marketing training I have personally run across.  I made sure of it.  Case studies, one-on-one support, AND comprehensive training all in one package.  Personal AND professional.   Strategic AND tactical.  Theoretical AND practical.  It's the professor in me.  AND I made it at a really incredible pricepoint. 
Have any more questions?
​​​​​​​A QUICK and DIRTY rundown of everything that R.E.A.L. marketing has to offer?

  Mindset
 Personal and professionally focused
  Sales AND marketing covered to the umpteenth degree
 Built by TWO professors, one with a Master's degree specifically in online curriculum development 
  Taught by a former professor in Business and Economics
 Professional mastery 
 Theory 
Practical applications
 Strategy 
  Tactics 
 One-on-One Support
 Case Studies 
 Completion bonus
  Payment plan
  Priced the same as many DIY courses
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Have any more questions?  We'd love to answer them! 
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This may not be for you. BUT if you're curious and have questions run on over to our Facebook Messenger and ask any question you can possibly imagine!  MAKENNA will answer them herself.  Not a bot, not an assistant.  Makenna herself.   
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Your Investment
$2497​​​​​​​
or a payment plan of 4 or 6 months

But really...It's $1997 if you show up and do the work...Read out 'Success Guarantee"​​​​​​​
See you on the inside....​​​​​​​
© 2019  Makenna Held
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