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The internet is awash with solutions to making money these days.  Manifesting, courses on funnels, ads, sales tactics, and B.S. oh my! 

The problem?  They are teaching tactics, not strategy.  With ASPIRATIONAL messages that often don't hold water.
The internet is awash with solutions to making money these days.  Manifesting, courses on funnels, ads, sales tactics, and B.S. oh my! 

The problem?  They are teaching tactics, not strategy.  With ASPIRATIONAL messages that often don't hold water.
I get that it's frustrating.  And I hear you.  I have BEEN you.  Even WITH all my training in marketing, I too have been swept up by it.  So, I see you. 

​​​​​​​You've taken the courses, implemented ALL THE THINGS!!!  You've branded, gotten all gussied up for your professional photo shoot and yet...You're still not making the kind of money you long for from your products or services.  You're SO passionate about what you offer, and you're having trouble keeping the lights on.  Yes, you've made some money but you're not where you want to be.  Yet.  
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What if I told you, that those tactics all the experts are hawking in their $2,000+ DIY, info courses simply don't work without real marketing? 

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That all those sales and marketing tactics and/or techniques without marketing strategy, are empty.  AND that the days of pain point pushing won't cut the mustard any longer. 
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You might be throwing your hands in the air thinking, "DANG YOU CRAZY!  But I AM implementing marketing!"
The hard truth?
If you're like 90% of the clients who have hired me?  You're not.  

You ALMOST are.  But...You're missing some key things.  And almost?  Doesn't really matter in the business world if you want real profits and revenues.

The Solution?
R.E.A.L. Marketing
The Solution?
R.E.A.L. Marketing
A no-bullshit, crash course in marketing, sales, and the energetics of it all. Rife with case studies, tactics, techniques and strategies (yes, there is a difference between them all! I'll teach you that too).

This in-depth immersive training that will teach you the how behind big brands (and small ones too) going from KNOWN by most to BELOVED by the ones that matter.  How they go from a NOBODY brand to a multi-million dollar profit machine. Without any fancy smoke, mirrors, or glitter.  (Well, maybe SOME glitter.)
 
The things is?  Marketing is NOT brain surgery, anyone can learn it and learn to do it well.  But!  Doing it well requires knowing the pillars of how marketing works, what constitutes marketing, and what doesn't (most of what you're doing falls into the 'doesn't' category). 

The ability to teach this, and explain it well isn't everyone's cup of tea.  But it is my zone of expertise, genius, and lit the heck up. 
(Read on to learn why)  
 
WHEN?  
 
Next cohort launches February 24, 2019.
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WHERE?
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The Webernets.

The Interwebz
​​​​​​You know, the mystical, magical place that has all the answers

 
WHY?
 
Because marketing isn't something that needs to hurt your brain.  Marketing is FUN, and I want to teach you how to make that the case.  Also?  I'm sick of seeing small businesses implement systems and sales tactics while clearly missing all the FUN. AND because you'll get everything you need to end the year strong, and start the year off on the right foot.

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WHO?
 
Business owners making between $1-7k a month* (or who have in the past made this for at least a quarter, or three months) who are looking to increase revenue IMMEDIATELY, stabilize their core offers and revenue, and learn why their current sales and marketing tactics/techniques are failing them.

* This is a marker of your ability to make a sale, and since I can't pre-qualify you through a 101 course taught at my proverbial school in the sky, this is my pre-req of sorts. It isn't a value judgement.  I use this, because I am not going to be going through the Online Business 101 curriculum that so many 'marketing' and 'online business school' programs take.  This is a seminar leveled course, meaning...We have a belief you have some cursory understanding of concepts (even if you're not good at them) like 'list building', 'funnels', 'engagement', 'copy', 'social media', 'goal setting', 'brand', 'opt-in', etc. 
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What exactly will you learn in R.E.A.L. Marketing?
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Resonance :: YOU and Your Business ::  Who YOU are and how your show up in your business. The why behind your product or service not selling, who your people are and are not, and solving a perceived or actual need.  
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Engagement and Energetics ::  YOU and Your clients ::  Engaging content, building relationship, and SALES.  Most courses cover the energetics of one or the other, we cover both the personal and the professional. 
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Analysis and Amendments  ::  How to tell when to kick the plan to the curb, shifting tactics, and strategic planning for impact.  (Hint:  Successful business don't set and forget tactics or strategies.  They adjust for  desired impact and quickly.  You can learn how to do it too.)
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Lucrative Leverage  ::  If you aren't making money, you don't have a business.  Marketing should be profitable!  You'll learn how to tell if it is or is not, and how to change your approach if you're not seeing results.  
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AND the tactics required to implement each pillar.  (Makenna will be inviting guest experts from around the web to come teach tactics that aren't her zone of genius 100% based on YOUR needs and wants) 

After your three months in R.E.A.L. Marketing, you'll walk away with the knowledge base, the wherewithall, the confidence, the capacity (personally and professionally) AND the long-term support (once you're in, you're in) of the R.E.A.L. Marketing community. 

Any updates on the course?  Yours.  Any new material or new insights?  Yours.  Everything you need (other than yourself) is included for you to build a profitable, sustainable, integrous business.  

ALSO?  All of this is built on a foundation of permission marketing, consent-based sales, and RADICAL transparency for profitable success.  (Yes, you can have that cake–gluten-free if that's your jam–and eat it too.  *hands you a fork*) 

This is not another e-course. 

This is a DONE WITH YOU, one-on-one supported, immersive accelerator.

A Twelve Week intensive to create REAL revenues AND profits using R.E.A.L.  marketing.  

(All for the same price as your average, no assistance, DIY e-course.  How?  I spend less on ads, and more on relationship building & your success.)

In R.E.A.L. Marketing I'm opening the door to my brain, showing you the EXACT strategies (AND TACTICS) that I've used to build brands from 10k to 100k in just a years time, from 700 million to over a billion (yeah, I did that as the team lead for a big Fortune 100). Going from a single business CEO to a quadruple business CEO with revenues pushing the 7-figure mark.  AND to do so WITHOUT pushing pain points or manipulating people's feelings in the process.   

And this system?  Implementable over and over again, and will serve ANY business you start from tomorrow until the end of time.  
What the heck does your host know about Marketing?
What the heck does your host know about Marketing?
Meet....Makenna Held

She's been in marketing since the tender age of 16 and has aided in scaling businesses from zero to profits, from 10k years to 100k years, and from revenues in the millions to revenues in the billions.  (Yes, literally). She's a writer, speaker, trainer, courageous cook, and FOUR Business CEO. (And yes, she sleeps 9 hours a night. And lives a relatively balanced life.  Truly.) 

Before she took to the online world she was a professor of Business and Economics, and was highly sought after as a high-energy teacher who made her classroom frequently laugh with delight with her eccentric metaphors, and curious homework assignments.  Surprise!  She brings that energy to R.E.A.L. marketing too.    

She's a strange one in the online marketing world, equally resourced in teaching AND marketing know-how.  Which makes her lethal in helping you grow your business.  
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Not sure about her yet?  Other neat people like her too, like the fine folks who have featured her at YFS Magazine, MindBodyGreen, CondeNast Traveler, Vogue Online, today.com, and The New York Times (among others).

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In Addition to Makenna, we have a number of Co-Facilitators, Course Assistants, and Assistant Coaches
Williesha Morris
Customer Doula
Williesha has spent her career either informing and educating others through the written word or helping others as an administrative assistant. Williesha’s biggest strength is empathy, which you’re not born with but can develop over time. This makes her an excellent liaison and listener. When she’s not having a blast at her job, you’ll find her talking non-stop about the Marvel Cinematic Universe.
Chris Nylund
Online Curriculum Development and TA
Chris is a rock-n-roll librarian who holds two masters degrees. One in library science, one in online curriculum development.  When he's not assisting with the Makenna Held LLC team, he can be found attempting to grow a beard, and mashing the gitfiddle.
Karen Fritz
Accountability Coach
Karen's superpower is to see patterns in chaos. She's a master at taking an ecosystem view to maximize your ROI and free your time, energy, and attention. She applies big concepts in actionable steps and systems to get busy entrepreneurs out of overwhelm and into sustainable success. 

Karen takes a stand for transforming the fabric of our economic society through business as a force for good at the solo/service level through sustainable integration of strategy, systems, and self evolution.
Sarah Silvas
Accountability Coach
Sarah Silvas is a certified Life Coach who trained at the Courageous Living Coach Certification.  After her first year, she was invited back as a guest teacher.  She's a coach focused on embodiment, and expression and also owns Earth Yoga in Boulder, CO. 
What's included in R.E.A.L. Marketing?
What's included in R.E.A.L. Marketing?
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16 easy to follow video lessons. Built with a curriculum design expert (with a Master's Degree in Online Education). ​​​​​​​
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3 Live calls with Makenna 
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Onboarding Call with our Customer Doula to make sure you find the PERFECT coach from our team for you AND to make sure all the resources you need you have access to.
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6 one-on-one sessions with a trained, certified, and verified Accountability Coach who has successfully assisted entrepreneurs in scaling businesses and their own as well.  (They have also worked with Makenna for many many moons as a client) 
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A Vibrant Community space where Makenna checks in twice a week to answer ALL your questions.  AND there are Teaching Assistants who pop in to make sure your questions get answered. 
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ALL of the backend templates you could possibly need to track, implement, and understand if your work is paying off.  
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An easy-to-follow workbook that tracks your progress AND will be your key to our easy completion bonus!
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PAID IN FULL BONUS  :: Two one-on-one calls with Makenna (A $1577 value)

Sign up before January 1st?  TWO bonuses 

*  A Profit on Purpose Assessment that gives you an in-depth human design reading, a business audit, a leadership check-in, and a team revamp.  A $397 value

*  You'll get access to Makenna via Voxer from January 15th until February 24th. That's five freaking weeks.  Monthly Voxer starts at $997 a month, so it's a grand deal.  Basically?  She will be in your back pocket to get you sorted and on-ramped, and to make sure you have everything you need to rock R.E.A.L. Marketing

Your Investment? 
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You can get started for $625
Payment plan of 4 payments of $625 OR pay in full for $2497

But really...It's $1997 if you show up and do the work...Read out 'Success Guarantee"​​​​​​​
Pssssst...I didn't add a line by line 'value' breakdown because value?  Is utterly and completely subjective.  What I CAN tell you, is that I know for a fact that this is the most comprehensive marketing training I have personally run across.  I made sure of it.  Case studies, one-on-one support, AND comprehensive training all in one package.  Personal AND professional.   Strategic AND tactical.  Theoretical AND practical.  It's the professor in me.  AND I made it at a really incredible pricepoint. 
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Our 'We're Invested in Your Success" Guarantee
Here's the thing.  EVERYONE has different tastes so we can't guarantee you'll love the course, or that you'll love Makenna.  BUT we know it is the most cohesive marketing course on the internet AND that the material will be useful to you.  She WAS a professor of Business after all.  

While we don't offer refunds, we do offer a completion bonus of $500.  IF you complete the course, implement the tactics and strategies on-time, we'll give you $500 back as a 'HUZZAH' for completing the course.

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Yup.  You heard that right.  We will PAY YOU BACK to complete the course.  So if you complete it?  It's $2000, if you don't?  It's $2500.  It's that simple.  (We call this a 'we really want you to be successful bonus'.  If you don't complete on-time, we'll give you three more sessions with your coach.  We use that $500 to pay them and manage the administration of keeping you onboard an extra month.  Hint:  WE'D WAY RATHER YOU COMPLETE ON-TIME!  Either way, it's money we're spending.  We'd rather spend it on YOU!)

WE PROMISE:  NO HOOPS to jump through.  Or sneaky ways to keep your money.

Completion requires TWO things:   A completed workbook , delivered to your accountability coach by February 22nd (16 reflection questions and 8 homework assignments based on the course material).  AND showing up on-time and attending all six of your accountability calls.  That's it.  Easy peasy.  
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Not convinced yet? 

​​​​​​​That's ok!  This may not be for you. BUT, if you still have questions, r
un on over to our Facebook Messenger and ask any question you can possibly imagine!  MAKENNA will answer them herself.  Not a bot, not an assistant.  Makenna herself. 
  
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Your Investment? 
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Start a payment plan for $625 today
Payment plan of 4 payments of $625 OR pay in full for $2497

But really...It's $1997 if you show up and do the work...Read out 'Success Guarantee"​​​​​​​
Pssssst...I didn't add a line by line 'value' breakdown because value?  Is utterly and completely subjective.  What I CAN tell you, is that I know for a fact that this is the most comprehensive marketing training I have personally run across.  I made sure of it.  Case studies, one-on-one support, AND comprehensive training all in one package.  Personal AND professional.   Strategic AND tactical.  Theoretical AND practical.  It's the professor in me.  AND I made it at a really incredible pricepoint. 
Have any more questions?
​​​​​​​A QUICK and DIRTY rundown of everything that R.E.A.L. marketing has to offer?

  Mindset
 Personal and professionally focused
  Sales AND marketing covered to the umpteenth degree
 Built by TWO professors, one with a Master's degree specifically in online curriculum development 
  Taught by a former professor in Business and Economics
 Professional mastery 
 Theory 
Practical applications
 Strategy 
  Tactics 
 One-on-One Support
 Case Studies 
 Completion bonus
  Payment plan
  Priced the same as many DIY courses
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Have any more questions?  We'd love to answer them! 
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This may not be for you. BUT if you're curious and have questions run on over to our Facebook Messenger and ask any question you can possibly imagine!  MAKENNA will answer them herself.  Not a bot, not an assistant.  Makenna herself.   
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Your Investment
$2497​​​​​​​
or a payment plan of 4 payments of $625

But really...It's $1997 if you show up and do the work...Read out 'Success Guarantee"​​​​​​​
See you on the inside....​​​​​​​
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